**** It, I Love It! is the new single by Kosovo-Albanian pop princess ILIRA. The 4-octave-singer delivers an anthem about the initial rush of falling for someone. With its sassy feel good-chorus, the song grabs you by the collar from the first listen. Lyrically, it is an ode to those love interests who cannot get their act together. Using her clever writing finesse (“Two devils on your shoulder, but I want you closer“), ILIRA paints the picture of fatal attraction that feels fun. The epic animated video for the track shows ILIRA as a cartoon character, fully enjoying the walk on the wild side. Paired with its playful melodies, buzzy production and unapologetic message, **** It, I Love It! is a whole summer mood. The undeniable bop serves as a reminder of how easy the art of decision-making can be: all it takes is a healthy “**** It!“.