Richard Serrell, better known by his stage name Richie Rich, is a rapper from Oakland, California.He is currently signed to Mack 10's Hoo-Bangin' Records.

Richie Rich first entered music in the late 1980s with the group 415. With D-Loc, DJ Daryl, and JED, Rich crafted a Bay Area album in 1989 called 41Fivin, which sold well around the Bay Area and spawned a Richie Rich solo album in 1990, titled Don't Do It