The 1910 Fruitgum Company (often shortened to 1910 Fruitgum Co.) is an American bubblegum pop band of the 1960s. The group's biggest hits included "Simon Says," "1, 2, 3, Red Light," "May I Take A Giant Step," "Special Delivery," "Goody Goody Gumdrops," and "Indian Giver." Guitarist Frank Jeckell claimed to have adopted the name from a candy wrapper that he found in his attic.