This release brings The Homies together with Private Garden (their group collective) running mate Jack Harlow, who is one of the biggest new stars in hip hop. Jack and The Homies will be working collaboratively to promote this release, with a "leak" campaign being the central teasing element, and an animated video day of release. The goal here is to further accentuate the association, while also stealing audience from Jack (social and streaming) heading into the album release 8 days later (on 9/3)